Did you know that it takes 90 years to grow a box of Kleenex? The company Kimberly-Clark who are makers of Kleenex, Scott and Cottonelle, clearcut ancient boreal forests in North America to manufacture their products. The Greenpeace Kleercut campaign began in November 2004 and successfully ended in August 2009. Previous to the victory, inside a box of Kleenex were ancient boreal forests which are home to endangered species and they are also a massive carbon storehouse. Throughout the 5 years there were 50 arrests worldwide, scientific reports, media engagement and much more to raise awareness and support of this campaign. Greenpeace added this to their long list of victories when Kimberly-Clark agreed to one of the world's strongest paper policies. "Implementation of the policy will lead to protection of the world's most endangered forests, increased support for sustainable forest management through Forest Stewardship Council certification and the increased use of recycled fibre in Kimberly-Clark products”. This contract also helped create the Canadian Boreal Forest Agreement, which is made to protect 72 million hectares of forest (twice the size of Germany). So next time you reach for a Kleenex, remember to choose a brand that cares about the environment and not only their profits. Here is one of the many advertisements Greenpeace created for this issue- to raise public awareness.