When we were little we all loved playing with toys, and were so excited when we got a new Barbie or a Lego figurine. There was no time to waste- the packaging was ripped right off and we began to play. However, no one ever thinks about this useless packaging that is destroying our rainforests. Companies such as Mattel, Disney, Hasbro and Lego use rainforest fibre from Indonesia. This fibre is linked to the infamous and largest pulp and paper company, APP who operate in Indonesia. This company uses mixed tropical hardwoods (MTH) to produce high-quality pulp that they use for the glossy and print packaging. “It’s estimated that about 20% of the fibre going into its pulp mills comes from clearance of natural forest”, and the rest comes from plantations. Greenpeace investigated this issue and found that the toy companies I previously stated all use APP paper for their merchandise. Packaging for these toys destroys rainforests which include many habitats for animals, such as the endangered Sumatran tiger. Greenpeace provided links on their website as an easy way to contact these toy companies. The toy companies started dropping deforestation one by one and this was only possible through the efforts of Greenpeace and people around the world. The companies such as Disney, Hasbro, Lego, and lastly Mattel (in which I will go into greater detail in my next blog) have all taken up environmentally friendly ways of packaging.